Boost Your Customer Retention And Drive More Sales With Web Push Notifications
No matter what one is looking for, a typical shopper will have the choice of making the purchase from at least ten Shopify stores. Now as a customer, you love having some options at hand. But as a business, these very options are costing you new sales and even taking away your existing customers.
The influencer marketing landscape is diverse to say the least. Finding an authentic influencer whose opinions are truly valued by people is a lot harder than it seems. It’s getting increasingly easier to identify “fake influencers,” and with the increasing rise of paid promotions, people are more wary than ever to take the plunge on products that are potentially sponsored by celebrities and influencers. For ecommerce businesses, working with the right influencers can take your business to new heights!
The growth of ecommerce has resulted in an overhaul of many social media platforms to facilitate advertising and marketing initiatives. On Facebook, Instagram, and Twitter, this fact is almost annoyingly obvious for the end user. A consumer casually searches for a new pair of shoes, decides not to buy, and suddenly they can’t escape those shoes in their social media feeds.
We recently had the chance to interview Pinterest at Shoptalk. They announced new features allowing brands to upload their products to Pinterest and create shoppable feeds so customers can find and purchase exactly what they're looking for. We spoke to Amy Vetter and Tim Weingarten about what's next for Pinterest.
Facebook Messenger marketing has become very popular over the past 3 years. Many Direct To Consumer brands (DTC) implementing it have seen significant results in driving revenue, automating support and increasing customer satisfaction.
It’s no secret that the holidays are an important time of year in eCommerce. Revenue potential goes up, spending habits shift, and merchants often generate a significant portion of their annual revenue in less than two months.
Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.
Why? It is grossly underpriced exposure.
I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.
Have you noticed the terms omnichannel and multichannel getting used a lot recently?
There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.
Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.
It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.
We asked you the question, "What do you think will be the biggest ecommerce trend of 2018? Why?"
We received a ton of excellent responses to this question. Below you can find the top twelve submissions.
Don't see your response in this article? No worries! We send out a question each and every week, so keep sending us your answers.
