Ecommerce Magazine

Customized furniture used to be considered a luxury product, particularly at brick and mortar furniture outlets, and you might expect to wait an average of two months before your order arrived.

But if the digital revolution has taught consumers anything, it’s that demanding a great product fast and for a fair price is no longer an outlier. It’s the norm.

However, it was the 70-year-old Skyline Furniture that recognized the demand for made-to-order furniture years before many of us knew we wanted it, from upholstered furniture to window treatments to decorative pillows.

Everyone who is building a personal brand or growing their business should be "all in" when it comes to marketing on social media.

Why? It is grossly underpriced exposure.

I'm Alex Velez. I am a 15 year old social media influencer, CEO of the upcoming Hoodie Apparel, LLC and graphic designer – none of which would’ve been possible without social media effort.

Have you noticed the terms omnichannel and multichannel getting used a lot recently?

There are many articles about ecommerce that promote either an omnichannel or a multichannel approach to customer service, but it isn’t always clear what that terminology means.

Viral videos are a great way to get your product in front of a lot of eyes very quickly. However, it is difficult to pinpoint what makes people want to share a video that is essentially a commercial.

It has to have exactly the right mix of content that resonates with a lot of people, and then you have to put it in front of the right eyes to get the ball rolling. There isn't a set formula that can help you determine whether or not a video you produce will go viral. If there were, we would see a lot more videos make the cut.

Every new entrepreneur makes mistakes. However, the ones that succeed are those that make fewer mistakes than their competition. How do they do this? Is it raw talent, natural business senses, or blunt luck? While some might say yes, that’s not always the case.

Great professionals learn from others. They learn to duplicate their successes, while at the same time avoiding the pitfalls that trapped someone else. Being a successful ecommerce professional doesn’t always mean trying something new.

Sometimes it means trying something proven.

If you were to ask Scott Paladini of Bear Mattress in 2010 if he ever thought he would be in the mattress business in 2018, he would have told you “Absolutely not.”

A visit to Sportique’s vibrant platform is like stepping into an outdoorsy lifestyle-lover’s dream. Stylish gear for the rugged terrain meets timeless watches, tote bags, and sunglasses, with an entire section dedicated to houseware and furniture for the modern-day adventurer.

With over 500 brands from around the world to choose from, Sportique is truly reinventing the boutique experience.

Personalized products have gotten a bad rap, with tacky keychains and embroidered pillows reading something like “If you can dream it, you can do it” offering the ultimate in kitsch, yet sacrificing the style fashionistas crave.

But haven’t you always wanted to create your own customized clothes that suit your style, broadcasting seminal quotes you love or inside jokes between you and your friends?

If you answered yes, then you’re not alone. Several years ago, Aubrie Pagano, who continued to come up short when looking for innovative clothes and accessories, was asking herself the same question. And instead of waiting for someone, someday to create the products she was dreaming of, she decided to take matters into her own hands, founding Bow & Drape in 2015.

Evan Fript founded his digital luxury footwear brand Paul Evans in May 2012 with no marketing budget and no experience in digital marketing. Here’s how he built his brand with a little bit of hustle.

When growing a business, there's no better way to learn than to settle in with the advice and insight from some of the industry's most influential thinkers.

Ecommerce Magazine’s “Ultimate List” runs the gamut from introductions to the field and how-tos to in-depth guides for optimization and branding. And, to round out the list, we’ve included a few success stories for motivation during the long nights of getting a startup off the ground.