Black Friday is a golden opportunity for e-commerce businesses to boost their sales and win new customers. However, standing out among the competition requires more than just slashing prices. Here are 10 proven strategies to help you maximize your Black Friday sales and ensure a successful shopping season.
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While Black Friday itself is a prime time for ecommerce sales, savvy businesses know the value of extending the shopping season both before and after the event. Offering early bird discounts and planning post-Black Friday campaigns can help you maximize profits and build long-term customer loyalty. Here’s how you can leverage both periods for ecommerce success.
In the fast-paced world of e-commerce, making informed decisions is crucial for optimizing performance and driving sales. One of the most effective strategies to achieve this is A/B testing. This method allows businesses to compare two versions of a web page, email, or marketing campaign to determine which performs better. Additionally, incorporating quizzes into the customer journey can provide valuable insights that enhance A/B testing outcomes. Let’s delve into the numerous benefits of A/B testing for e-commerce businesses and how integrating quizzes can lead to enhanced customer experiences and increased revenue.
Part of our ongoing efforts to engage with and learn what’s going on in the ecommerce community includes sitting down and talking one-on-one with industry names. One of those names is Tim Fleschner, Co-Founder of Eone, a design firm that aims to create a world that is more beautiful, equitable, and sustainable for everyone. They believe that “good design” often excludes many people on the basis of ability, and they’ve set out to solve that problem by building beautiful watches that are accessible for one.
It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.
If you opened this post, you probably don’t need to be sold on the value of podcasts for ecommerce businesses. Before I began writing this post, I researched some statistics explaining the growing ubiquity of the podcast medium, hoping to justify why podcasts are valuable tools for engaging and retaining customers. I wanted to establish a little weight for the following list but this is
Ecommerce Magazine
. You don’t need to be sold; you came here because you’re a seller.
Scaling a company is hard, but scaling successfully is even harder. This is especially true for ecommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your ecommerce business stays agile as it grows.
Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!
Another year of Shopify Unite has officially wrapped, and with it comes a slew of new updates to make commerce easier than ever.