--- title: "Shoptalk 2024: A West Coast Extravaganza" description: The Ecommerce Magazine was in full force at Shoptalk 2024! Here are some of the takeaways we had from the commerce industry's biggest gather. image: https://lh7-us.googleusercontent.com/MgxDP9SgUQ_P5YWYWnIIB5DrzNhqFoWGkRQE6EqNqQ3rS7oF0stqxL2xGcQLnRN1JPMAvwOV68AINv6NCITmTgxSGw2sorsOnvJDGhEi26_VdO8ZfrhjivwFlfd01PE82ZXGQQYezf7Ii0sr4gZxxRY --- [Subscribe](https://www.ecommerce-mag.com/subscribe) [Facebook Messenger Marketing](http://octaneai.com?utmsource=ecommercemag&campaign=nav) [Experts](https://www.ecommerce-mag.com/apply) [New Reader FAQ](https://www.ecommerce-mag.com/blog/about-ecommerce-magazine) [Contact Us](https://www.ecommerce-mag.com/contact) ? [![](https://www.ecommerce-mag.com/hs-fs/hubfs/ecommbiglogo_2.png?t=1511282607973)](https://www.ecommerce-mag.com/) [Get early access to our new ecommerce Facebook Messenger platform.](https://www.ecommerce-mag.com/octane-ai) [Subscribe ](https://www.ecommerce-mag.com/subscribe) [Get Early Access ](https://www.ecommerce-mag.com/octane-ai) [Experts ](https://www.ecommerce-mag.com/apply) [New Reader FAQ ](https://www.ecommerce-mag.com/blog/about-ecommerce-magazine) [Contact Us ](https://www.ecommerce-mag.com/contact) # Ecommerce Magazine Aoife Teague May 16, 2024 Shoptalk 2024: A West Coast Extravaganza The Ecommerce Magazine was in full force at Shoptalk 2024! Here are some of the takeaways we had from the commerce industry's biggest gather. ✉️ Get top ecommerce knowledge in your inbox once a week. Brought to you by Octane AI: [Learn more about Facebook Messenger marketing for Shopify](http://octaneai.com?utmsource=ecommercemag&campaign=blogpost) ![](https://lh7-us.googleusercontent.com/MgxDP9SgUQ_P5YWYWnIIB5DrzNhqFoWGkRQE6EqNqQ3rS7oF0stqxL2xGcQLnRN1JPMAvwOV68AINv6NCITmTgxSGw2sorsOnvJDGhEi26_VdO8ZfrhjivwFlfd01PE82ZXGQQYezf7Ii0sr4gZxxRY) Our recent West Coast excursion culminated in the highlight event of the season: Shoptalk 2024. This gathering was more than just a conference; it was a convergence of the brightest minds and most innovative companies in the ecommerce industry.   ### Connecting and Learning at Shoptalk Shoptalk provided an unparalleled opportunity to connect with partners and stay abreast of the latest industry trends. One of the most insightful moments was our conversation with the Klaviyo Partnerships team. A crucial takeaway for all Klaviyo partners: prioritize your OAuth integration. This is increasingly vital for security and seamless user experiences. The palpable excitement for these updates reinforced our commitment to continually improving our product. Here's a snapshot of Ben, Co-Editor of Ecommerce Magazine, with Eli Weiss, VP of Retention Advocacy at Yotpo, discussing these innovations: ![](https://lh7-us.googleusercontent.com/MgxDP9SgUQ_P5YWYWnIIB5DrzNhqFoWGkRQE6EqNqQ3rS7oF0stqxL2xGcQLnRN1JPMAvwOV68AINv6NCITmTgxSGw2sorsOnvJDGhEi26_VdO8ZfrhjivwFlfd01PE82ZXGQQYezf7Ii0sr4gZxxRY) ### Networking and Celebrations The Shoptalk After Dark party was another highlight, with over 700 attendees. Even Octie, our beloved mascot, got a chance to mix and mingle with new friends: ![](https://lh7-us.googleusercontent.com/qruTvq-x8rlgPYxbiKQ6paGoFag1dFwCbAGD2CScKLqTvGPdkdQM8yTwZXYNRr2sey3HUI6swW6Mlrsped6n5Gt1_WSEuiZwX3IWXtvMd-eUi_kUshI06S3sSIGY8V5eXs1nnMXA76sLeSN_PN1bJJc) ### Insights and Partnerships from the Road Attending Grow LA, Natural Products Expo West, and Shoptalk provided invaluable experiences and insights for Ecommerce Magazine. These events strengthened our existing partnerships, connected us with potential new partners, and deepened our understanding of industry trends.  Events like these remind us of the amazing people behind the brands, tech partners, and agencies that make e-commerce one of the most thrilling industries to work in! ### Looking Forward The entire Ecommerce Magazine team is feeling inspired and motivated to continue driving innovation and growth for our clients. Keep an eye out for some very cool features and content coming soon! [Tweet](https://twitter.com/intent/tweet) [Share](https://www.facebook.com/sharer/sharer.php?u&src=sdkpreparse) Share this article [Tweet](https://twitter.com/intent/tweet) [Share](https://www.facebook.com/sharer/sharer.php?u&src=sdkpreparse) ✉️ Get top ecommerce knowledge in your inbox once a week. 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