For Jamie Clarke, who started climbing mountains as a child and eventually reached the heights of the Seven Summits, the similarities between mountaineering and running a business are endless.
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The way we use social media has changed considerably since its inception. When marketers first began embracing social as a way of reaching out to their audience, it was a quieter and less competitive place. Now, there’s so much content and so much variety, that conversions are much harder to come by.
Reputation is everything - especially in the agency business.
When Erik Huberman founded Hawke Media a little over three years ago, he saw that the industry was in a conundrum: they were getting stuck selling things they couldn't sell.
Dependability meant stasis and a one-size-fits-all approach. Execution meant committing to a long-term contract and hoping for the best. Where was the long-term vision – and the short term, immediate care – that reputations are built on?
For any ecommerce professional, skill development and networking are valuable tools worth having in your back pocket. Knowing the latest trends and updates in the ecommerce space ensures that you’ll be well-prepared to take on challenges in your workplace.
Here’s some of the top ecommerce conferences and events in 2018:
A visit to BRIKA, the Toronto-based makers’ marketplace, offers a visual feast that will have your eyes popping and might inspire your next creative streak, if not your next shopping spree. You can revel in Michelle Meronek’s minimalist jewelry from her Brooklyn New York Studio Acre Goods, or check out Krista and Steve of Among the Pines, a husband and wife duo who make quirky, wood-based housewares. Then there’s self-taught crafter Cathy Pascual who makes eclectic stitched wall art in her Catshy Crafts store, and The Oyster’s Pearl’s adorable yet lively printed T-shirts.
Hailing from rural Bowman in North Dakota, Ashley Alderson didn’t have a lot of shopping opportunities in her area growing up. In fact, she says that it wasn’t until later on, touring the country as Miss Rodeo America and that she discovered the exciting world of independently-owned shops.
Just one look at Emily Waters’ Instagram page reveals a passion and keen sensibility for the arts. Enticing forms and colors meet enthralling patterns and stylish yet classic garments that are beautifully yet effortlessly photographed. Such a talent for composition doesn’t happen by chance, but is a result of years of training and perfecting the practice of looking. While some choose to take their passion for the arts to the easel, camera, or runway, Emily has decided to use her skills to help others create original products that will change consumers’ lives.
Sometimes our passions lead us to unexpected places. One minute, for example, you’re running marketing and communications for one of the country’s most respected publications, the next you’re setting up your own consultancy dedicated to helping burgeoning brands headed up by women find their place in a crowded market where they are often underrepresented.
Remember the pure bliss of your first trip to a candy store as a child? The sparkling, sugar-coated gummies, the fragrant milk chocolates, the lollipops lined up like soldiers along the wall ready to be plucked from their perch and savored until the very last lick: there was truly nothing like it. Adulthood brings many sorrows with it, not least of them forfeiting access to the forbidden fruits of childhood delights, like the rare trip to the sugar-laden garden of eden.
Clean and green eating has been on the rise for some time in the United States, with local co-ops and industry giants like Whole Foods springing up in urban and suburban cityscapes from California to Connecticut. Yet the majority of Americans living in rural America and food deserts in urban capitals suffer from a lack of access to healthy food options and adequate education on living a healthy lifestyle. This has had overreaching consequences for our country, with an astounding 9.4% of Americans suffering from diabetes as recently as 2015.