Since Facebook took pre-check away on April 9th, marketers need to come up with better methods of acquiring Messenger subscribers. Gone are the days of users adding items to their cart and getting auto-subscribed to Facebook Messenger. Personally, I think this is a good thing!
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Another year of Shopify Unite has officially wrapped, and with it comes a slew of new updates to make commerce easier than ever.
Last week, Bloomberg reported anonymous sources at Amazon have confirmed that Vendors will be told to migrate to Amazon’s Seller Central platform in the future. No timeline has been confirmed, but this validates previous Vendor concerns, who were sent an email from Amazon in March, that they will no longer be receiving future purchase orders. Amazon eventually informed all Vendors that the email was sent by mistake, but rumors regarding the future of Vendor Central started gaining traction.
When someone opts into your email list, they are giving you access to their personal inbox. You’ve earned enough of their trust to be able to reach them in their digital living room.
Boost Your Customer Retention And Drive More Sales With Web Push Notifications
No matter what one is looking for, a typical shopper will have the choice of making the purchase from at least ten Shopify stores. Now as a customer, you love having some options at hand. But as a business, these very options are costing you new sales and even taking away your existing customers.
Every year it seems, some new technology announces the end of email, FOREVER! Email was supposed to die 10 years ago with the rise of the social network. Facebook, Twitter, Linkedin, and to a lesser extent Myspace envisioned a world where ALL communication would funnel through their platforms. We all know how that turned out.
A full recap of this recent free virtual summit. For the next event check the EcommerceTech website here.
With only a few months until Shopify Unite - set for June 18-20 in Toronto - now is the perfect time to start building your plans for the annual conference. Set to focus on enhancements to Shopify’s platform, plenty of educational sessions, and giving developers, designers, and merchants hands-on-time, Shopify Unite is all about the collaborative experience. Shopify will soon release the full agenda, but prior to that, we’ve put together some basic tips to help you make the most of your time at Unite.
As you may have already heard, Mailchimp is no longer offered on the Shopify platform. Mailchimp had been the largest provider for email marketing services to Shopify users, thus leaving a void in the marketplace. It’s a good thing, then, that there are no shortages of Mailchimp alternatives still available on Shopify. If you find yourself suddenly in need of a new email marketing tool on Shopify, read on.