---
title: Ecommerce Magazine | Victoria Green
description: Victoria is a contributor at Ecommerce Magazine, which exists to highlight digital innovation in the fast-growing industry of e-commerce.
---
[Subscribe](https://www.ecommerce-mag.com/subscribe) [Facebook Messenger Marketing](http://octaneai.com?utmsource=ecommercemag&campaign=nav) [Experts](https://www.ecommerce-mag.com/apply) [New Reader FAQ](https://www.ecommerce-mag.com/blog/about-ecommerce-magazine) [Contact Us](https://www.ecommerce-mag.com/contact)
?
[](https://www.ecommerce-mag.com/)
[Get early access to our new ecommerce Facebook Messenger platform.](https://www.ecommerce-mag.com/octane-ai)
[Subscribe
](https://www.ecommerce-mag.com/subscribe) [Get Early Access
](https://www.ecommerce-mag.com/octane-ai) [Experts
](https://www.ecommerce-mag.com/apply) [New Reader FAQ
](https://www.ecommerce-mag.com/blog/about-ecommerce-magazine) [Contact Us
](https://www.ecommerce-mag.com/contact)
# Ecommerce Magazine
Get top ecommerce industry knowledge delivered to your inbox every week.
Follow us here:
Ecommerce Magazine is powered by extensive knowledge from 50+ of the world's top ecommerce experts.
New stories for you
## Victoria Green
Victoria is a contributor at Ecommerce Magazine, which exists to highlight digital innovation in the fast-growing industry of e-commerce.
Find me on:
[**](https://twitter.com/ecommercezine)
## Recent Posts
[ ](https://www.ecommerce-mag.com/why-you-shouldnt-build-your-entire-social-strategy-around-facebook)
## [Why You Shouldn't Build Your Entire Social Strategy Around Facebook](https://www.ecommerce-mag.com/why-you-shouldnt-build-your-entire-social-strategy-around-facebook)
Feb 22, 2018 by Victoria Green posted in [Ecommerce](https://www.ecommerce-mag.com/topic/ecommerce)
[** 0 Comments](https://www.ecommerce-mag.com/why-you-shouldnt-build-your-entire-social-strategy-around-facebook#comments-listing)
The way we use social media has changed considerably since its inception. When marketers first began embracing social as a way of reaching out to their audience, it was a quieter and less competitive place. Now, there’s so much content and so much variety, that conversions are much harder to come by.
[Read More **](https://www.ecommerce-mag.com/why-you-shouldnt-build-your-entire-social-strategy-around-facebook)
[All posts](https://www.ecommerce-mag.com/all)
Welcome to the homepage of ecommerce.
Trending Experts
Laura Benson
CEO of Filly Flair
Charles Gorra
CEO of Rebag
Tomer Tangrin
CEO of Yotpo
What We Are Building
Ecommerce Magazine
Industry insights and sharing knowledge from the community.
Shopify App: Send abandoned cart messages over Facebook and more
Starting at $99 / month
[
Octane AI Messenger Marketing Platform
Starting at $99 / month
](https://www.ecommerce-mag.com/octane-ai)
COMING SOON: Conference?
Anything could happen...
Trending Stores on Instagram
Allbirds
88,756 followers (+6,348)
Amber Rose
16,439,116 followers (+43,219)
The Awkward Yeti
1,078,342 followers (+32,491)
- Recent
- Popular
- Categories
### Lists by Topic
- [Ecommerce (77)](https://www.ecommerce-mag.com/tag/ecommerce)
- [Retail (32)](https://www.ecommerce-mag.com/tag/retail)
- [Entrepreneurship (20)](https://www.ecommerce-mag.com/tag/entrepreneurship)
- [Stores (15)](https://www.ecommerce-mag.com/tag/stores)
- [Shopify (14)](https://www.ecommerce-mag.com/tag/shopify)
- [Conversion Optimization (13)](https://www.ecommerce-mag.com/tag/conversion-optimization)
- [Social Media (12)](https://www.ecommerce-mag.com/tag/social-media)
- [Customer Delight (7)](https://www.ecommerce-mag.com/tag/customer-delight)
- [Interviews (6)](https://www.ecommerce-mag.com/tag/interviews)
- [Messenger Marketing (6)](https://www.ecommerce-mag.com/tag/messenger-marketing)
- [AI (5)](https://www.ecommerce-mag.com/tag/ai)
- [Conferences (4)](https://www.ecommerce-mag.com/tag/conferences)
- [Drip Campaigns (3)](https://www.ecommerce-mag.com/tag/drip-campaigns)
- [Ethically Sourced (3)](https://www.ecommerce-mag.com/tag/ethically-sourced)
- [Outdoors (3)](https://www.ecommerce-mag.com/tag/outdoors)
- [Chatbots (2)](https://www.ecommerce-mag.com/tag/chatbots)
- [Customer Service (2)](https://www.ecommerce-mag.com/tag/customer-service)
- [Events (2)](https://www.ecommerce-mag.com/tag/events)
- [Paid Traffic (2)](https://www.ecommerce-mag.com/tag/paid-traffic)
- [Quiz (2)](https://www.ecommerce-mag.com/tag/quiz)
- [Advertising (1)](https://www.ecommerce-mag.com/tag/advertising)
- [Affiliate marketing (1)](https://www.ecommerce-mag.com/tag/affiliate-marketing)
- [Bots (1)](https://www.ecommerce-mag.com/tag/bots)
- [Emails (1)](https://www.ecommerce-mag.com/tag/emails)
- [Help Articles (1)](https://www.ecommerce-mag.com/tag/help-articles)
- [NRF (1)](https://www.ecommerce-mag.com/tag/nrf)
- [Partners (1)](https://www.ecommerce-mag.com/tag/partners)
- [SMS (1)](https://www.ecommerce-mag.com/tag/sms)
- [Sales (1)](https://www.ecommerce-mag.com/tag/sales)
- [engagement (1)](https://www.ecommerce-mag.com/tag/engagement)
- [trends (1)](https://www.ecommerce-mag.com/tag/trends)
[see all](https://www.ecommerce-mag.com/author/victoria-green#)
#### About Us
Ecommerce Magazine exists to highlight digital innovation in the fast growing industry of ecommerce.
#### What We Are Building
#### Contact Us
**
**
[Send us a message](https://www.ecommerce-mag.com/contact)
**
PO Box 7775 #94590
San Francisco, California 94120-7775
Copyright 2026 | Brought to you with ** by [Octane AI](http://www.octaneai.com)
[**](https://www.ecommerce-mag.com/author/victoria-green#)