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Joseph Barkeley

Joseph is a writer at Ecommerce Magazine, which exists to highlight digital innovation in the fast-growing industry of e-commerce.
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Recent Posts

Roman Faces Erectile Dysfunction Head On with Telemedicine Services

Mar 2, 2018 by Joseph Barkeley posted in Ecommerce, Retail, Entrepreneurship, Customer Service

The average doctor's visit in the U.S. takes about 12-13 minutes; most of that time is dedicated to collecting a patient’s information.

But what if the patient has a condition – like erectile dysfunction – that’s often stigmatized, if acknowledged at all?

Roman, a cloud-based telemedicine start-up, is working to break down the barriers facing young men with ED. Through the app, young men can screen themselves for ED, connect them a physician, and set prescriptions (in subtle, sleek packaging) for home delivery. 

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Lost and Found: How Ellison is Changing the Way You Buy Sunglasses

Jan 24, 2018 by Joseph Barkeley posted in Ecommerce, Retail

When Aristotle Loumis got off the airplane for his first visit to Greece, his father greeted him with a pair of sunglasses. There are 3500 islands and 365 days of sun in Greece, so the shades came in handy - until Loumis lost them two hours into his trip. He quickly realized that there was no Greek-based sunglass manufacturer. The choices were between designer look (a $350 designer pair) and cheap economy (the local convenience store rack). In the land of the sun, there was no place for affordable, handmade, mission-oriented eyewear.

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Her Philosophy: Build Your Audience And The Sales Will Come

Jan 24, 2018 by Joseph Barkeley posted in Ecommerce, Stores

For Elaina Millar, California remains the horizon of America. After social media stints with Paramount and Sony in the dream factory, followed by marketing management at Sevenly (an ecommerce company for advocacy apparel), Millar wanted to celebrate California in all its golden expanse. Millar and her husband soon launched a line of limited edition, hand printed, hand drawn shirts representing the beauty of California.

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6 Inspirational Small Business Owners Who Will Inspire You To Launch Your Dream

Jan 24, 2018 by Joseph Barkeley posted in Ecommerce, Retail, Stores

Stories create more action than facts ever could. They tug at our hearts & minds, wiggling into our brains like the unforgettable vehicles for change that they are.

Below, you'll find six ecommerce entrepreneurs who have walked the road you're walking. Wherever you are at in your ecommerce journey, take the next step. And then the next one. Keep doing that and we may be featuring you on Ecommerce Magazine one day!

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Pure Cycles is Pure Magic

Jan 9, 2018 by Joseph Barkeley

Six years ago, looking down at a rack of bikes on the University of Wisconsin campus, Austin Stoffers, Michael Fishman, and Zach Shau realized that style and affordability were equal but oft-ignored parts of the bicycling experience.

Jordan Schau, brother to Zach and a childhood friend to Austin and Michael, was an all-around computer-whiz attending Columbia. He soon joined the effort reshape the bicycle industry. And so, Pure Cycles was born – or, rather, Frankenstein’d.

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8 Platforms Changing The Game For Ecommerce Entrepreneurs

Dec 29, 2017 by Joseph Barkeley

The best ecommerce software platforms are problem solvers. They help you accomplish things you could not do alone. Imagine trying to code a store from scratch instead of using Shopify, or creating your own email marketing software instead of relying on Mailchimp and Klaviyo.

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Eleven Tips for New Ecommerce Entrepreneurs

Dec 8, 2017 by Joseph Barkeley

Starting an ecommerce business is exciting, but it can also feel incredibly difficult. How do you start an ecommerce business? What should you focus on? Do you need to be a tech expert?

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