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Isha Mandloi


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The Butterfly in the Works: How To Build an Unforgettable Brand

Jan 10, 2019 by Isha Mandloi posted in Ecommerce, Entrepreneurship

‘Coca-Cola’, exclaimed a fairly dignified man with authority laden in his voice, ’is a most euphonious name for a beverage: the alliteration rolls off one’s tongue perfectly.’ Then, the man proceeded to pen down the iconic Coca-Cola logo in popular Spencerian Script.

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