It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.
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Charlie Casey
Founder & CEO of LoyaltyLion. LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide.