It’s rare these days to meet someone as passionate about analytics as Danielle Schwolow. As a growth strategist at Multiplica, a digital optimization, UX & Analytics agency for online marketing, Danielle can talk hard data with the best in the industry.
Here at Ecommerce Magazine, we love to dive deep into the nitty gritty of the digital retail world, so we asked Danielle to share some of her insights on the industry, her own experience and expertise, and what companies do wrong when approaching their analytics.