In today’s competitive e-commerce landscape, subscription brands must continuously seek innovative ways to enhance customer engagement and drive conversions. One powerful tool that has emerged in recent years is the **product recommendation quiz**. These interactive quizzes offer a personalized shopping experience, making it easier for customers to discover products suited to their specific needs and preferences.
Leveraging Zero-Party Data Throughout the Customer Journey: A Game-Changer for E-commerce Email Marketing
Sep 13, 2024 by Joey Bray posted in AI
In the dynamic world of e-commerce, understanding and engaging with customers on a personal level has never been more crucial. As privacy concerns and regulations tighten, the traditional methods of collecting customer data are becoming increasingly challenging. Enter zero-party data, the gold standard for personalization and customer trust in the digital age. This blog post explores how e-commerce businesses can leverage zero-party data throughout the customer journey, focusing particularly on email communication, to deliver unmatched personalized experiences.
Shoptalk 2024: A West Coast Extravaganza
May 16, 2024 by Aoife Teague posted in Conferences
Our recent West Coast excursion culminated in the highlight event of the season: Shoptalk 2024. This gathering was more than just a conference; it was a convergence of the brightest minds and most innovative companies in the ecommerce industry.
In the bustling world of eCommerce, where competition is as vast as the digital landscape itself, businesses constantly seek innovative strategies to attract and retain customers. One such strategy that has emerged as a game-changer is the use of eCommerce quizzes.
Building a Better CRM Using More Than Email
Jan 20, 2020 by Meghan Terwilliger posted in Messenger Marketing, SMS
We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply.
Retail Meets Big Tech: Q&A with Badgley Mischka and SAP
Jan 16, 2020 by Katie Krische posted in Interviews
SAP is the market leader in enterprise application software. SAP's machine learning, Internet of Things (IoT), and advanced analytics technologies help give people and organizations deep business insight.
Black Friday Does Not Equal Fickle Customer Behavior
Nov 15, 2019 by Charlie Casey posted in Ecommerce, Customer Delight
It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.
11 Ecommerce Podcasts You Need to Listen To
Nov 1, 2019 by Katie Krische posted in Ecommerce, Retail, trends
Interview with Tim Fleschner of Eone
Oct 22, 2019 by Ben Parr (President of Octane AI) posted in Ecommerce, Interviews
How To Keep Your Ecommerce Business Agile as It Grows
Jul 2, 2019 by Bart Mroz posted in Ecommerce, Entrepreneurship
Scaling a company is hard, but scaling successfully is even harder. This is especially true for ecommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your ecommerce business stays agile as it grows.