In today’s competitive e-commerce landscape, subscription brands must continuously seek innovative ways to enhance customer engagement and drive conversions. One powerful tool that has emerged in recent years is the **product recommendation quiz**. These interactive quizzes offer a personalized shopping experience, making it easier for customers to discover products suited to their specific needs and preferences.
New stories for you
In the dynamic world of e-commerce, understanding and engaging with customers on a personal level has never been more crucial. As privacy concerns and regulations tighten, the traditional methods of collecting customer data are becoming increasingly challenging. Enter zero-party data, the gold standard for personalization and customer trust in the digital age. This blog post explores how e-commerce businesses can leverage zero-party data throughout the customer journey, focusing particularly on email communication, to deliver unmatched personalized experiences.
Our recent West Coast excursion culminated in the highlight event of the season: Shoptalk 2024. This gathering was more than just a conference; it was a convergence of the brightest minds and most innovative companies in the ecommerce industry.
In the bustling world of eCommerce, where competition is as vast as the digital landscape itself, businesses constantly seek innovative strategies to attract and retain customers. One such strategy that has emerged as a game-changer is the use of eCommerce quizzes.
We see it a lot. Brands are hesitant to move into SMS and messenger marketing, citing their intuition that customers will feel annoyed by a brand’s outreach on such personal channels. Used responsibly, as part of an omni-channel strategy, Facebook messenger, SMS, or a combination of the two, can actually make your customers feel more empowered to engage with your brand. While email is a great tool for notifying potential customers and generating an action in response (shop, etc.) these more personalized messaging channels offer a unique environment that few other channels provide: encouragement for direct reply.
It’s that time of year again - merchants across the globe are frantically working to get ready for what promises to be the biggest Black friday Cyber Monday (BFCM) yet. Online sales over the 2018 discount period jumped 23.6% year on year, and analysts predict that this year retailers will pull in as much as $7.5 billion on Black Friday.
If you opened this post, you probably don’t need to be sold on the value of podcasts for ecommerce businesses. Before I began writing this post, I researched some statistics explaining the growing ubiquity of the podcast medium, hoping to justify why podcasts are valuable tools for engaging and retaining customers. I wanted to establish a little weight for the following list but this is
Ecommerce Magazine
. You don’t need to be sold; you came here because you’re a seller.
Part of our ongoing efforts to engage with and learn what’s going on in the ecommerce community includes sitting down and talking one-on-one with industry names. One of those names is Tim Fleschner, Co-Founder of Eone, a design firm that aims to create a world that is more beautiful, equitable, and sustainable for everyone. They believe that “good design” often excludes many people on the basis of ability, and they’ve set out to solve that problem by building beautiful watches that are accessible for one.
Scaling a company is hard, but scaling successfully is even harder. This is especially true for ecommerce businesses. There are countless tools that make it easier for even the smallest brands and retailers to make their mark, but growing a business to its potential is another story. Maintaining open communication, an atmosphere that fosters creativity and collaboration, and utilizing the right technology are essential to ensuring your ecommerce business stays agile as it grows.